1-781-391-4600 store
1-781-391-4636 fax
eddie@carlinoguitars.co
m
MAP Pricing
explanation
Map Pricing is a
pricing guideline that
manufacturers set in place
to set a standard for
advertising prices for their
products on the internet
and in print, (catalog or
newspaper).  

Usually set as a percentage
of an item's list price, it is
there to assure no one
dealer can under cut
another in the retail setting
of the advertising world.

These MAP pricing rules
usually are accompanied by
a contract signed by the
dealer and manufacturer
and are binding.

While a manufacturer can
not legally tell you what to
"sell" it for they can tell you
what you can advertise it
for.

USA built guitars are
usually built on higher
pricing structure due to
increased labor costs and
materials cost while
imported guitars are usually
lower priced due to less
expensive with materials
not as high quality and
lower labor rates.

Always call me for a lower
price and we will try to give
you the best deal possible.
However we can only post
the reference prices on the
web site. And you will see
that all other places will
have the same price if they
play by the rules...



781-391-4600
call for a killer deal
Great Musical Links to visit....ESPLTD2005 Models
1-781-391-4600 store
1-781-391-4636 fax
eddie@carlinoguitars.co
m